Desiree Logsdon, BUNN VP of Marketing, recaps her visit to the 2011 WFF's Executive Summit that took place at the Bellagio Hotel & Casino in Las Vegas from September 11-13.
The event opened with a keynote address from Carla Cooper, CEO and President of Daymon Worldwide. Carla discussed the challenges she encountered on her path to the C-suite and reminded the group that everything about you speaks when you are in a leadership position.
Harry Kraemer, Executive Partner with Madison Dearborn and former CEO of Baxter, led an interesting session on Value-Based leadership. He shared with the audience that the path to becoming an effective leader involves four key elements; simplify an idea before you articulate it, use common sense in all matters, start your path to leadership before you have people reporting to you and make yourself better tomorrow than you were today. His model for leadership includes daily self-reflection, balance, true self-confidence and genuine humility.
Mitchell Petersen, Glen Vasel Professor of Finance closed the first day of programming with a discussion on the state of the global economy. He discussed the value of looking at global financial history as a predictor of future performance. Mr. Petersen sited many reasons for the financial crisis including greedy bankers, incompetent regulators, corrupt politicians, cleverly naive investors and consumers without budget constraints.
Day two of the Summit opened with an interesting keynote address from Jim Murren, President and CEO of MGM Grand Inc. Mr. Murren discussed the challenges associated with the City Center project in Las Vegas. Construction on the project began as the economy declined. Through his strong leadership and determination, City Center opened last year against all odds.
The conference concluded with a detailed financial presentation, What is the Link between Strategy and Ethical Value Creation. Marion Powers, Adjunct Professor of Accounting, Kellogg School of Management, discussed the best practices of high performing companies. She led the group through a thorough discussion of the common characteristics of high performing organizations.
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