Dont call it a comeback well maybe you could. Its not like coffee sales in the convenience store ever went away, but according to research specialist StudyLogic, the channel reported its highest total coffee sales in five years in 2012.
The study, which was exclusively published by CSPNet.com, showed net coffee sales including brewed, espresso and blending services reached more than $2.85 billion last year placing it third behind coffee shops and burger restaurants in yearly total sales.
For the first time in five years, c-stores are finally growing their total hot beverage sales, SamuelNahmias, Executive Vice President and COO of StudyLogic told CSPNet.com. C-Stores are getting smarter about their coffee offerings with enhanced beverage quality and new made-to-order platforms.
The c-store channel recorded a record high in total coffee sales of $2.8 billion in 2008 but the numbers began shrinking due to several factors. Most notably the national recession reached its peak and coffee shops and quick service restaurants made a major push into the market.
You can bet rebounding coffee sales is a welcomed sight for the nations c-stores. The NPD Group found 81% of purchases in the c-store channel for 2012 included a coffee beverage, an increase of 2% from the previous year.
According to StudyLogic, it isnt just the c-store channel that is reaping the benefits of coffee. Since 2008, total coffee sales in the coffee shop chains have increased 18.7% while sandwich shops are enjoying a 15% growth in their coffee sales.
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