SCAA Newbe

May 13, 2008

First of all, I have to say it was amazing! Who knew that the coffee industry would be represented so well. From the growers in Ethiopia (the portrait country) to manufacturers of coffee equipment in the U.S., they were all there.

Most of my first two days was spent attending lectures and discussions about the coffee industry including an interesting keynote which features members of the Ethiopian delegation, SCAA officials, the CEO of Caribou Coffee, and a keynote by Michael Shuman, attorney and author.

The lectures and discussions were very educational, but the real excitement came on the show floor. Sampling coffee, tea, and even coffee soda were key to the show "experience." I was amazed to see the "coffee culture" and diversity represented from booth to booth. All showing their great love for the industry. Of course, included in my experience were walks into and through competitor booths. Come on, you have to see what their latest and greatest is.

All in all, it was a great experience for me. SCAA gave me an opportunity to learn more about the industry I love and to meet people who share that love.

Thanks SCAA!

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