By downloading or using any BUNN logo you signify your acknowledgment and assent to the Trademark Usage Terms set forth below. If you do not agree to these Usage Terms, please do not use our logos.
TRADEMARK USAGE TERMS
These Usage Terms, including the Bunn-O-Matic Corporation Graphics Standards, summarize your responsibilities in properly using any Bunn-O-Matic trademark, including the downloadable logos above (the “Logos”). These Usage Terms constitute a binding contract, and it is very important that you read, understand, and comply with your obligations under these terms. Doing so will protect the value of the Bunn-O-Matic brand for you, us, and other users by insuring that consumers know they can expect the quality and support they have come to expect from the Bunn-O-Matic name.
1. Usage. You are permitted to use our trademarks and Logos (collectively "Trademarks") in brochures, websites, advertisements, and other marketing-related publications for the limited purpose of advertising Bunn-O-Matic products and accessories that you sell and services that you provide that make use of our products, subject to the restrictions contained herein.
2. Ownership and Marking. Bunn-O-Matic remains the owner of all copyrights and other rights in the Trademarks and all use shall inure to our benefit. Your use of any Trademark must be accompanied by a statement indicating such Trademark is a trademark of Bunn-O-Matic Corporation. You must use the appropriate ™ or ® symbol with every Trademark.
3. Scope of Use. You must not use the Trademarks in any way that would confuse consumers as to who offers your products and services, or as to the relationship between you and Bunn-O-Matic. A Trademark may not be used in any manner that might imply that any non-Bunn-O-Matic materials, including but not limited to goods, services, websites, or publications are sponsored, endorsed, licensed by, or affiliated with us. You may not mimic or make use of our product packaging, design, website or advertising in any way that may cause consumer confusion as to the source of your or our products and services. You may not use the Trademarks in any parody of Bunn-O-Matic, our products, or our trademarks or other intellectual property. You may not use the Trademarks in any way that would disparage us or our reputation and goodwill. You must never use a Trademark so that it appears with any other symbol or icon (except the appropriate trademark indicator); is contained within a box, circle, or other shape; or is combined with any other name, logo, or icon to create a co-branded logo.
4. Use of Logos. You may only use the Logos exactly as provided for download and in accordance with the Bunn Corporation Graphics Standards set forth below.
5. Relationship Between You and Us. The permission granted herein does not create an agency, employment, joint venture, or partnership relationship between us and you. You may not use the Trademarks in any way that might mislead consumers into believing that such a relationship exists. Such uses include, but are not limited to, combining a Trademark with another logo or emblem, displaying a Trademark in a position of prominence, or using the Bunn-O-Matic name in a manner other than to indicate that we manufacture authentic Bunn-O-Matic products that you sell.
6. Changes and Objections. Bunn-O-Matic reserves the right in our discretion to terminate or modify permission to display the Trademarks, and may request that you modify or delete any use of a Trademark that, in our judgment, does not comply with these Usage Terms, or that might otherwise impair our rights in the Trademark, and you agree to comply with such changes and requests. We further reserve the right to object to unfair uses or misuses of our Trademarks or other violations of applicable law.
BUNN-O-MATIC CORPORATION GRAPHICS STANDARDS
A Valuable Asset
To further brand recognition and strengthen the BUNN identity, the following graphic standards must be followed at all times. The BUNN logo, tagline, and signature may only be used in the black, white, and BUNN Red (PMS 185). Any exceptions must be approved by the BUNN Marketing Department. Improper use of the logo, tagline, or signature will jeopardize their status as legally registered components of our identity.
The BUNN Logo
The BUNN Logo consists of the word BUNN in all capital, black letters, with a registration mark and a red rule line above the type.
The logo may be used in one or two-color variations depending on the situation. The rule should be printed in PMS 185 (BUNN Red), and used as a spot-color whenever possible. Only in instances of short-run, low-budget pieces is it acceptable to print a four-color process (CMYK) as a substitute. In this situation, the color values are as follows: C=0, M=91, Y=76, K=0. When used on a dark background, reverse the letters out in white type and use the red rule. Whenever possible, use the two-color versions of the logo. For single color print jobs the rule may be black when using black lettering or white when using white lettering.
The BUNN logo should never be crowded, hindered, or merged with another object, graphic, or copy surrounding it. Keep a minimum clear zone of two times the height of the rule line around all sides of the logo.
When referring to the company or its products in copy use “BUNN” in all caps. The company may also be referred to as “Bunn-O-Matic”; however, the word “Bunn” should not be in all caps when used in this way (example of incorrect usage “BUNN-O-Matic”).
The first reference to BUNN should include a ® symbol (BUNN®); however, this symbol is not required in subsequent references.