The P-Family Anchors Holiday Beverage Offerings

Nov 13, 2012|

How do you know the holiday season is just around the corner? In much of the country the weather is turning colder, retail stores boast longer hours of operation, and p-flavored beverages are populating menus throughout the industry.   Of course we are talking about pumpkin and peppermint flavored drinks a staple of the final months of the calendar year.

Pumpkin is traditionally the first of the P family to appear and it arrived early this year as some pumpkin flavored drinks debuted prior to Labor Day. Many quick service restaurants (QSRs) featured items such as Pumpkin Chai, Pumpkin Latte and Pumpkin White Chocolate Mocha as a part of their November offerings.  

According to the September 2012 edition of Menu Insiders Dataessentials beverages are a top platform for pumpkin inclusion from coffee and tea drinks to milkshakes and smoothies. Year over year, pumpkin has been steadily growing on beverage menus.

Peppermint, a flavor synonymous with the Christmas holiday, will again serve as an anchor on beverage menus in December. Promotions featuring popular drinks such as Peppermint Mocha will take place the entire month.

Beverage focused establishments arent the only ones getting into the holiday spirit.

One popular east coast eatery added two peppermint flavored beverages to its menu for the holiday season while Peppermint Chocolate Chip Milkshakes along with Peppermint Hot Chocolate will populate menus throughout the country in December.


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